Table of Contents
Introduction
Are your email campaigns failing to generate enough leads? Do your campaigns witness a lower-than-expected open rate?
If you consistently fail to get results out of your email and SMS campaigns, then it is time for you to change your approach. While emails and SMS were traditional tools to reach customers earlier, they are no longer effective in the era of instant messaging, where WhatsApp commands significant popularity.
Data suggests that WhatsApp has an average open rate of 98%, which is much higher than emails or SMS. The more people open your message, the greater the chance of visibility for your brand.
In this blog, we will understand WhatsApp marketing and then explore the top 12 WhatsApp marketing strategies that are proven to get your business outstanding sales conversion.
What is WhatsApp Marketing?
WhatsApp Marketing involves promoting a product or service on WhatsApp through various types of promotional messages, such as carousels, text, or video messages, etc. WhatsApp allows businesses to share personalized messages or promote products in a user-friendly interface that customers use to interact with their close contacts. The familiarity of the interface helps businesses, and ease of use enables businesses to engage with customers easily.
With WhatsApp features like WhatsApp broadcast and quick replies, it is easier for brands to create real-time two-way communications with users, unlike traditional marketing methods of push notifications.
Top 12 WhatsApp Marketing Strategies
Here are some of the proven strategies to boost your WhatsApp marketing and fuel your sales funnel like crazy;
1. WhatsApp broadcast for promotional messages
- WhatsApp allows businesses to send bulk messages to users without typing multiple messages. It has simplified promotional marketing on WhatsApp as it helps businesses reach a vast user base with a single click.
- Furthermore, it ensures privacy for the user as each broadcast from a brand is received as an individual chat, unlike a group chat. It has been a breakthrough for small and medium-sized businesses solely relying on WhatsApp to engage with their users and promote their products.
2. Automatic notification or reminders
- Consistent and prompt notifications are a great way to improve customer satisfaction towards a brand. With WhatsApp automation, it is possible to send automated notifications for order confirmations, delivery, payments, and abandoned carts. It is done with pre-set criteria for a specific event, which triggers the notifications.
- Moreover, you can personalize the automated messages, leading to higher engagement and customer satisfaction.
3. Click to WhatsApp ads
- Latest WhatsApp features allow you to run ad campaigns on social media platforms like Facebook or Instagram. When clicked by users it redirects them to your WhatsApp chat, where it is easier for you to engage with the lead directly.
- It is a great way to generate leads without the significant lead per cost involved in traditional ad campaigns. Additionally, as soon as the lead comes to your WhatsApp chat, it automatically records their essential details like name and mobile number through the WhatsApp directory, without waiting for the lead to fill out the lead form.
- Lastly, click-to-WhatsApp ads help you gather accurate user details as they automatically capture the lead details.
4. WhatsApp retargeting campaigns
WhatsApp retargeting is a strategic move to keep boosting the traffic to your WhatsApp business profile.
You can design a campaign that targets a specific group of people such as;
A group of people purchased a special edition T-shirt.
People who haven’t shopped with you for six months.
People who haven’t checked your latest broadcast campaign.
Consistent nurturing through such campaigns helps you target a particular group of individuals with focus and expand your active user base.
5. Send carousels for 3X more conversions
- With WhatsApp carousels, it is possible to do more in less. They are one of the most engaging forms of message templates, which allows users to convey their message in 10 carousel cards sent in a single message.
- WhatsApp carousels offer a user-friendly way to convey more information due to their horizontal alignment instead of sending a lengthy message, which will force the user to keep scrolling to read completely. For some users, it can be a major reason for turning off.
- You can use carousels to showcase your products with special discounts, product launches, etc.
6. Promote products via WhatsApp catalog
- Often, it is discouraging for users when they are redirected to an external link to search for a product. Most often, the slow loading speed of the link increases the chances of user drop-offs. Also, a lengthy page design can be a turn-off for users.
- On the other hand, the WhatsApp catalog offers a simple and user-friendly way for users to discover products without moving to external sites.
- The WhatsApp catalog is a great WhatsApp marketing strategy that allows businesses to showcase their products all within the chat interface. You’ll definitely push your chances that a user selects a product and completes the payment within WhatsApp with these amazing features, fulfilling your marketing objectives.
7. Facilitate WhatsApp payments
- WhatsApp payments are a significant feature that has enabled businesses to flourish and expand on WhatsApp. It is possible to complete a purchase right within the WhatsApp interface without moving to a third-party payment gateway. Since the user stays on WhatsApp throughout the payment completion, it minimizes the chances of drop-off or cart abandonment.
- So if you’re engaged in e-commerce through WhatsApp, enabling WhatsApp payments for your users can significantly boost your sales revenue.
8. Organize quizzes on WhatsApp
- Apart from promoting your products and services, WhatsApp Marketing is significant in creating your brand image.
- You can work towards creating your brand image by increasing engagement with your users. Organizing quizzes and games on WhatsApp is a great idea for boosting engagement.
- You can offer reward coupons, special discounts, or offers to the winners. It is one of the best ways to brand and increase user engagement on WhatsApp.
9. Send personalized messages
- Personalized messages are a great way to catch users’ attention and make them valued by making the effort to send content that resonates with them.
- What’s more, you can make use of various message formats to keep your users engaged. You can use carousels, GIFs, images, audio, videos, documents, etc. Visually appealing content offers a much better chance of user attention by presenting your brand as professional and creative.
10. Integrate WhatsApp chatbot
- A WhatsApp chatbot will enable you to interact with and serve customers beyond your business hours. It can respond to customer queries regarding your product, service, or offers that they came across.
- The latest cutting-edge AI chatbots can answer 85% of user queries precisely without needing human intervention. With chatbot automation, you can ensure that the marketing campaigns that you started reap the benefits even when you’re away on personal time.
11. Add a WhatsApp button on the website
- Your website is your address and identity. So, when a new customer wants to enquire about you and your product, they will come to your website. The global average website conversion rate is around 3.68%, which you can turn higher by directing your website traffic to WhatsApp.
- Given the ease of communication and familiarity with the interface, most customers would prefer to join you in conversation through WhatsApp. You can ensure to place the WhatsApp button at strategic places around your website, such as the home page, pricing page, checkout page, etc.
12. Promote WhatsApp links on different channels
- WhatsApp offers a great feature to promote your WhatsApp business profile by sharing your WhatsApp link. This WhatsApp link can be placed around your website, promotional materials, email campaigns, SMS, or social media channels.
- It allows users to join your conversations through the link. Further, you can integrate your WhatsApp link to a WhatsApp QR code, which can be placed around your marketing collaterals, website, or social media for users to discover you on WhatsApp.
How to start WhatsApp Marketing with Kenyt.AI?
Kenyt.AI is one of the leading providers of WhatsApp Cloud API, which offers exclusive benefits for businesses to boost their WhatsApp marketing through its Cloud API.
A WhatsApp Cloud API helps businesses send bulk WhatsApp messages to an unlimited number of users. Additionally, it enhances WhatsApp marketing with added features such as product catalogs, carousel templates, WhatsApp flows, etc.
Kenyt.AI is a leading conversational AI-powered platform, uplifting WhatsApp features with its advanced AI capabilities. It offers multi-lingual support to your global users.
Furthermore, there are benefits that Kenyt offers to its users through campaign UTM tracking, message throttling, omnichannel communication, quick send automation, drip campaigns, lead segmentation & targeting, and context-rich personalization of messages.
To get started with Kenyt, you can reach out to its sales team to integrate with their WhatsApp Cloud API. Kenyt WhatsApp API is distinct in its offering due to the following features;
🔹Billed directly by Meta,
🔹Post-paid billing,
🔹Green-tick verification
🔹Ownership of message templates
🔹Lower per-message cost
- 🔹Product catalog sharing
Conclusion
WhatsApp has become a potent marketing tool as it has more than simple messaging. Using these 12 tried-and-true tactics, including personalized messaging, broadcast lists, automation, and customer support integrations, businesses can forge meaningful connections, foster engagement, and boost sales. Consistency and speaking from the heart is how you gain success.
Do begin adopting these tactics from today onwards and maximize the potential of WhatsApp and give your business a competitive edge amidst today’s fast-paced digital environment.
Frequently Asked Questions
For promoting a business on WhatsApp consider; creating a product catalog, enabling WhatsApp payments, setting up automatic reminders, integrating WhatsApp chatbot for support 24/7, enabling WhatsApp flows for feedback & surveys, personalizing messages, using carousels for user engagement, etc. These are ways to engage users and boost user traffic to your WhatsApp chat, thus boosting your business.
Yes, it is legal to use WhatsApp marketing when it is done within the parameters of its regulations. Brands should follow WhatsApp guidelines for sending bulk messages without spamming users and requesting their consent before sending them promotional content. An official WhatsApp business API provider offers WhatsApp services that can enable you to use WhatsApp marketing within legitimate limits.
Yes, it is possible to do WhatsApp marketing without getting banned if you’re using WhatsApp Business and WhatsApp Business API. WhatsApp Business API offers you the flexibility to send unlimited WhatsApp broadcasts. Additionally, a reputed WhatsApp API provider such as Kenyt comes with features like message throttling that controls the message-sending volume and frequency for a larger customer base. It avoids spamming the users and follows a standard protocol by requesting users’ consent to receive promotional content.
Personalized user engagement stands out as one of the significant strategies for WhatsApp marketing. To achieve this, you can share content that resonates with specific user segments, creating value for the users. Additionally, you can create campaigns around products based on their searches or preferences and recommend products based on their behavior. Further, you can improve personalization with special offers and discounts relevant to them to boost their loyalty.
Email and WhatsApp are both different tools for communicating with users. However, from a marketing perspective, both email and WhatsApp offer different success rates for brands. Reports suggest that WhatsApp offers a higher open rate and conversion when compared to emails due to WhatsApp’s ease of use and popularity. So, if your target is to boost sales, you should opt for WhatsApp marketing for higher chances of conversion.
Nisha Sneha is a passionate content writer with 5 years of experience creating impactful content for SAAS products, new-age technologies, and software applications. Currently, she is contributing to Kenyt.AI by crafting engaging content for its readers. Creating captivating content that provides accurate information about the latest advancements in science and technology has been at the core of her creativity.
In addition to writing, she enjoys gardening, reading, and swimming as hobbies.
