Personalize Behavior by Actions

Tailor Engagements With Real-Time Behavior Analysis

Move beyond static user personas to offer dynamic experiences aligned with every user action.

With smart data capture at every user action, build a framework to reflect user interest or engagement.

Login usage: Leverage AI to capture every user action inside your apps or dashboard logins.
Product views: Know which products are most visited, wish list, added to the cart, or shared..
Multimedia engagement: Let multimedia play, pause, or skip data to guide you on user interest in a video.
Time spent on page: Monitor every visitor’s time spent on each page to understand the relevance of the content to their needs.

Limit guesswork in decoding user intent and allow AI to uncover the actual reason behind every user action systematically.

Unravel the intent behind actions: Explore user intent behind every action and strategize to nurture them accordingly.
Assign an intent score: Standardize each user intent with a score to prioritize your nurturing campaigns.
Categorize users automatically: Let AI do the automation of segmenting users based on the assigned intent score.
Visualize the user journey: Understand what drives a user’s journey and identify reasons that might trigger their back out.

Capitalize on the user intent data to curate their experience that will nurture them smartly and lead them forward in their brand journey.

Cross-channel personalization: Customize user experience consistently across channels driven by centralized user intent data.
In-app notifications: Prompt users through essential workflows based on past behavior or drop-offs.
On-site contents: Showcase banners, forms, or pop-up windows based on product views or page scrolls.
Email campaigns: Automate campaigns with curated content in response to cart abandonment, product wish lists, search queries, etc.

Let your system adapt your offers, rewards, and notifications automatically to every changing user action in real time.

Personalization history: Archive every user action to allow smart engagement initiatives based on their interaction.
Continued testing: Use in-built testing criteria to understand which engagement activities work and optimize in real time.
Automatic feedback loop: Consistently track user behavior to note any change and auto-update user segments to orient engagement campaigns.
Quickly adjusted user journeys: Keep adapting your workflows, notifications, and campaigns based on real-time user behavior.