Table of Contents
Introduction
Building trust and credibility is key, especially when engaging with customers on WhatsApp. Some customers still remain cautious about interacting with businesses and receiving notifications on WhatsApp.
WhatsApp has the highest conversion numbers in all marketing tools – 45 to 60%. This high number signifies the impact of using WhatsApp for marketing and other requirements.
Before we jump into the article, we are not talking about the blue tick that you see when the other person has read your chat. That is another point of discussion. In this article, we will be discussing the blue verified badge that business accounts can get to display trust and credibility. So, business users, let’s get started.
What is a WhatsApp Blue Tick?
The WhatsApp Blue Tick is a small symbol that appears right next to your business name. This is like a verification badge that shows the legal authority of business and its genuineness. It signals to users that the account is official and trustworthy. This badge shows that WhatsApp has verified the business, giving customers peace of mind when they interact with it.
Why did WhatsApp change from green tick to blue tick?
You might be wondering if the green tick was good enough and why WhatsApp decided to shift to the blue tick. In this section, we will discuss this reason in detail. There are three reasons why this change was implemented.
Easier Verification for Small Businesses
Previously, only businesses using the WhatsApp Business API could get the Green Tick. With the introduction of the Blue Tick feature, even small businesses that are using WhatsApp Business app have the ability to get verified. Therefore, businesses need not rely on WhatsApp APIs for getting the verified badge. This opens up verification to a wider range of businesses, making it more accessible for small enterprises.
Consistent Branding Across Meta Platforms
The switch from the Green Tick to the Blue Tick aligns WhatsApp with other Meta platforms like Facebook and Instagram. This helps create a uniform branding experience across all Meta services, making it easier for users to recognize verified businesses on any platform.
Boosted Trust and Credibility
A Blue Tick on your WhatsApp Business profile signals to customers that your brand is authentic and reliable. The colour blue is often associated with trust, loyalty, and security, reinforcing the sense of credibility for your business.
Continue reading – How To Send Bulk Messages On WhatsApp Without Broadcast And Its Benefits
Prerequisites for getting a WhatsApp Blue tick
According to Meta, you will have to fulfil the following prerequisites for getting a WhatsApp blue tick. These are as follows –
• The business owner has to be at least 18 years old.
• Your business account should have a profile name and a picture.
• An active WhatsApp Business Premium subscription is not allowed.
• Your business must actively use the WhatsApp Business app.
• It is necessary for Meta Verified for WhatsApp to be available in your region. Currently, it’s offered in India, Colombia, Brazil, and Indonesia, with more regions expected soon.
- • You should have recently sent a message using the WhatsApp Business app.
How to get blue tick in WhatsApp
You can easily get WhatsApp Blue Tick using the WhatsApp Business app. This is similar to subscribing to a plan. First, make sure you meet the eligibility requirements and have updated your profile with key details like your business name, picture, address, category, and email.
Step 1: Open the WhatsApp Business App
Open the WhatsApp Business app on your device.
Step 2: Tap the Three Dots in the Top Right Corner
Click on the three vertical dots located in the top-right corner of the app to open the menu.
Step 3: Go to Settings
From the menu, select Settings to proceed.
Step 4: Choose “Meta Verified”
In the Settings section, tap on Meta Verified to begin the verification process.
Step 5: Select a Subscription Plan
Choose a subscription plan that fits your business needs and preferences.
Step 6: Enter Payment Details
Select your preferred payment method (credit card, PayPal, UPI, etc.), and proceed to complete the purchase.
Step 7: Confirm Your Business Information
Ensure all your business details, including your business name and contact information, are accurate before finalizing.
Step 8: Submit for Verification
Once your payment is complete, submit the verification request.
Step 9: Wait for Approval
After submitting your details, Meta will review and approve your business account. You’ll be notified once the verification is complete, and your blue tick will appear.
Note: Once you complete the above mentioned points, your profile will be locked for 20 days. During this time, you won’t be able to edit your details. If you do make changes, you’ll lose the Blue Tick and will need to re-subscribe to get verified again.
Steps To Get Blue Tick With WhatsApp Business App
Follow these steps to get a WhatsApp Blue Tick Verification through WhatsApp Business App
Step 1: Click on “Tools” in the WhatsApp Business App
Open the WhatsApp Business App and tap on the “Tools” tab from the bottom navigation menu..
Step: 2. Tap on “Meta Verified”
Scroll down and look for the Meta Verified option under the Tools section. Tap on it to begin the verification process.
Step 3: Choose WhatsApp and Select Your Meta Verified Plan
- You’ll be asked to choose the platform you want to verify. Select WhatsApp and pick your preferred Meta Verified plan. Plans may vary depending on features or country.
Step 4: Confirm Your WhatsApp Business Account
- Make sure your business account details are correct. Confirm the number and associated business name before moving forward.
Step 5: Set Your Payment Method
- Next, you’ll be asked to set up a payment method. This could be a credit/debit card or any other available option in your region.
Step 6: Make the Payment
- After selecting the method, go ahead and complete the payment for your chosen plan. Your Meta Verified subscription will begin once the payment is successful.
Step 7: Select Your Business and Tap “Next”
- Choose the business profile you want to verify. Tap Next to continue.
Step 8: Choose a Verification Method and Tap “Next”
- Meta will now ask you how you want to verify your business options may include ID, documents, or email. Select one and tap Next.
Step 9: Enter Your Verification Details and Submit
- Fill in the necessary details based on the method you selected. Double-check everything, then tap Submit.
Step 10: Tap “Done”
- Once your details are submitted, tap Done. You’ll get a notification once Meta reviews and approves your request.
How to get the WhatsApp Blue Tick for WhatsApp Business API
Applying for Blue Tick verification through the WhatsApp API is a bit more involved than using the WhatsApp Business app, but the process is free. Here’s a simplified guide to help you get verified:
Step 1: Set Up WhatsApp API for Your Business
- Make sure your business has access to the WhatsApp Business API and that your phone number is linked to the API account.
Step 2: Verify Your Meta Business Account
- Make sure your Meta Business account is need to verified. This verification confirms your business identity and is a required step before you can apply for the Blue Tick.
Step 3: Get Your Display Name Approved
- Submit your WhatsApp Business display name for approval. Ensure it closely matches your brand name and follows WhatsApp’s naming guidelines.
Step 4: Enable Two-Step Verification
- Activate two-step verification for your business phone number. You can do this under:
- Phone Numbers > Settings > Two-step Verification in your WhatsApp Manager.
Step 5: Build an Organic Online Presence
- Ensure your business has at least three pieces of organic content (like blog posts, news mentions, or press articles) published in well-known media or websites.
Prerequisite
Before applying for a Blue Tick via the WhatsApp API, ensure you meet the following criteria:
• WhatsApp API Setup: Your business must have a WhatsApp API account with a linked phone number.
• Meta Business Account Verification: Your Meta business account needs to be verified to confirm your legitimacy.
• Display Name Approval: Your WhatsApp display name must be approved, ensuring it matches your brand.
• Two-Step Verification: Enable two-step verification for your phone number under Phone Numbers > Settings > Two-step Verification.
• Online Presence: Have at least three pieces of organic content, such as PR articles or blog posts, published in major publications (note: paid content doesn’t count).
Once these are in place, you can proceed with your Blue Tick application. If you’re already familiar with applying for the Green Tick, the process is essentially the same.
How to disable blue tick in WhatsApp
Follow these simple steps to turn off blue tick (read receipts) on WhatsApp:
Step 1: Open WhatsApp
- Open WhatsApp app from your phone.
Step 2: Go to Settings
- Tap on the Settings option. You’ll find this in the WhatsApp app’s main menu.
Step 3: Tap on Privacy
- Inside Settings, tap on the Privacy tab to access.
Step 4: Find Read Receipts
- Scroll down until you see the Read Receipts option.
Step 5: Turn Off Read Receipts
- Read Receipts switch to turn it off. Once disabled, neither you nor the people you chat with will see blue ticks in individual chats.
Conclusion
The WhatsApp Blue Tick for businesses is turning out to be a powerful tool for improving customer trust and credibility. This verification badge signals to users that your business is legitimate and dependable, easing any concerns they might have about reaching out to you on WhatsApp.
At Kenyt.AI, we provide you with a free of cost verified blue tick when you partner with us. contact our sales team today to know more about this.
Frequently Asked Questions
The WhatsApp blue tick, also known as the verified badge, signifies that a business account is authentic and officially verified by WhatsApp. It helps users identify trusted businesses.
To obtain a blue tick, your business must use the WhatsApp Business Platform and meet WhatsApp’s verification criteria. This includes having a well-known and reputable brand.
A verified badge enhances your business’s credibility, increases customer trust, and helps differentiate your account from potential impersonators or fake profiles.
No, the blue tick is only available for verified business accounts. Personal WhatsApp accounts and WhatsApp Business app users are not eligible for this badge.
Click on “Tools” in the WhatsApp Business App
Tap on “Meta Verified”
Choose WhatsApp and select your preferred Meta Verified plan
Confirm your WhatsApp Business account
Set your payment method
Make the payment
Select your business and tap “Next”
Choose a verification method and tap “Next”
Enter your verification details and submit
Tap “Done” to complete the process
The cost of a WhatsApp Blue Tick (Meta Verified) ranges between ₹639 and ₹21,000 per month, depending on the plan you choose and the features included, like mobile-only or both mobile and web access.
- WhatsApp Green Tick: is only available for companies using the WhatsApp Business API. It shows that Meta has officially verified your business, making your profile more credible with a green checkmark next to your business name.
- WhatsApp Blue Tick: is available for all businesses using the WhatsApp Business App through a Meta Verified subscription. It verifies your business, provides extra features like account protection and priority support, and adds a blue checkmark to your profile.
The Blue Tick on WhatsApp not only boosts your credibility but also provides several features that help your business stand out and operate more securely. Here are the key benefits:
Builds trust by showing your business is verified
Makes your brand look professional and authentic
Helps customers feel safe while chatting with you
Gives access to premium support from Meta
Protects your account from fake profiles pretending to be your business
Increases visibility of your business profile
To get a WhatsApp Blue Tick, you must be at least 18 years old. Your WhatsApp Business account should have a complete profile with a business bio, profile picture, and a verified phone number. The account must also be active.
Yes, you can purchase the WhatsApp Blue Tick through the Meta Verified subscription. By subscribing to this service, you can verify your WhatsApp Business account and gain access to the Blue Tick. This feature is available for all businesses using the WhatsApp Business App, as long as they meet the necessary requirements, such as having a complete profile and being at least 18 years old.
The process to get the Blue Tick on WhatsApp Business is the same across iPhone, iPad, and Android devices.
Aaron Jebin is an enthusiastic SAAS technical content writer interested in writing for new and existing technologies, platforms, and tools. With an experience of over 4 years in technical writing, he is keenly focused on developing articles to provide readers with complete solutions to the common problems that arise in the everyday workplace. His writing mostly focused on team building, work ethics, business analysis, project management, automation, AI, customer and employee engagement methodologies. He has an interest in baking cakes and making stained glass art. He is currently honing his drifting skills.
